What’s the best way to achieve consistent, sustainable business growth? Well, there are a number of factors, but increasing your sales or subscription numbers is definitely a high priority. Changing your brand messaging could be the key to driving those sales and ensuring clients come back over and over again.

Why Brand Messaging Matters

Your brand message takes your company’s values and mission statement and transforms them into the core of every customer communication. All client-facing materials should reflect your brand messaging framework, and that framework should, in turn, reflect the passion that drove you to create your tech startup in the first place.

However, brand messaging shouldn’t be static. Like all aspects of your business, it needs to evolve and adjust to shifting client pain points and demands—as well as fast-moving marketplaces.

Quick Steps to a Better Brand

Improving your brand messaging framework is simpler when you understand the core pillars of brand success, including but not necessarily limited to:

• Purpose

• Position

• Personality

• Perception

Your purpose is possibly the most central pillar. Why did you create this tech offering and who will it help? This helps define and eventually segment your target audience to create more focused messaging that garners real results in terms of more leads and sales.

Brands Crushing it in 2023

Whoop is a wearable fitness tracker in the same market as Fitbit and Apple Watch. Their sleek design and advanced data analytics make it a serious competitor. Their brand messaging leans into data collation and utilization, promising “Science-backed metrics that matter,” and an intense level of personalization. Whoop has now raised more than $400 million in funding.

Award-winning InsurTech firm Zego found success by focusing solely on gig economy drivers such as self-employed couriers and private hire vehicles. Simplicity is their keyword, with phrases like “Driving you forward” combining wordplay with intent. Zego is now worth $1.1 billion.

Final Word

Tech brands could find success like this by refining their messaging or even completely pivoting. To find out if Arch Collective can help you reframe your claims, book a free 15-minute introductory call and talk to us about your tech startup and the solutions you offer.

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