As a tech startup, there are few things more important than pitching to the right investors in the right way. But if you’ve never done it before, how do you know where to start? Or, perhaps you’ve gone through Series A, but now need a more impactful way to attract Series B investors. Enter the pitch deck. The pitch deck is a presentation that says all the important things about your company and cuts out all the fluff, making it simpler for investors to make the right decision and fund your startup. Here are some basics on creating an attention-grabbing pitch deck for investors.

Get Your Structure Sorted First

Your pitch deck should follow a common-sense structure. This makes it easier for investors to understand but also makes it easier for you to add the relevant content without it getting muddied in the process. Create a template or list of sections first so you know exactly what content you need to add. Ideally, your pitch deck should have the following:

• A striking cover

•  A description of the problem or pain point

• What the solution is

•  A demonstration of the product, i.e., how you intend to provide that solution

• Market size

• Current competition or providers of other solutions

• Your business model

• How the tech works. You may adjust this depending on which investors you’re talking to – venture firms that specialize in tech startups may want to know more about the nuts and bolts, whereas more generalized investors may need a more basic overview

•  Marketing plan

•  About your team/founders

• Current progress or achievements

Start with a Compelling Introduction

You want your potential investors to be engaged right from the get-go, which means presenting the case for why the world needs your tech product or service. Build a case, highlight the problem, create a real-world scenario that investors can relate to or understand, then wow them with your solution.

Dazzle Them with Data

What do investors want? Hard facts. If you know that 77% of your users increased productivity after using your app, that needs to be in your pitch deck. If you know that 63% of businesses you researched want digital tools like yours to help with HR, then make sure you say that. Statistics and figures, when well-researched and sourced, are the cornerstones of a great pitch deck.

Get Your Brand in Hand

Pitch decks aren’t just about the written content. They’re all about design, flair, and the visual elements that grip an investor’s attention. You must focus on getting your brand in hand from the earliest stage possible. Your brand is what differentiates you from your competitors. It helps you cut through the noise and, when used in your pitch deck to create a cohesive and continuous styling and design, will absolutely impress potential investors and increase your chances of receiving funding.

Your brand isn’t just a flashy logo or a cool tagline. It represents who you are as a company: your values, your missions, and your business goals. The Young Entrepreneur Council says, “To truly get the most out of your investment, focus on building a brand – not just selling a product.” By embracing that ethos early on, your company stands a far better chance of engaging investors genuinely interested in seeing you succeed.

Final Word

Arch Collective now offers a Brand Messaging 101 course which helps tech startups drive more revenue but also helps you create the cohesive branding you need to create an impactful pitch deck. If you want more support getting your products or services out to the right investors, book a 15-minute introductory call and let’s see how we can help.

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