What are the best marketing channels for B2B tech startups? SEO optimization is still vital, and by extension, your content marketing strategy must be on point to maximize this. Email marketing is also still a core aspect of successful marketing plans, but what other channels should you be exploring?

Social Media Marketing

Social media marketing for businesses has exploded over the last couple of years. HubSpot predicts that in 2023, social media will be the top channel used by B2B marketers. Platforms like Facebook offer a lot more than just paid advertising. Check out features such as “lookalike audiences”, which empower businesses to create new audiences based on characteristics of current groups that engage positively with your brand. This could provide startups with a whole new pool of potential leads.

It's worth noting that only 5% of B2B marketers don’t use any kind of social media, while 79% are already utilizing Facebook. If you’re not making the most of social media marketing, your competitors almost certainly are.

Podcasts

Why does everyone have a podcast these days? Because they’re more popular than ever. In fact, 55% of Americans over 12 listen to podcasts. Despite the rise of short-form video as the “go-to” content solution, audio could be a more targeted way of reaching a specific, desired audience.

Appearing on a popular show within your industry can help position you or your company as a leader in your market. Alternatively, if you have the time and resources, start your own podcast. You can use existing blog content to start you off, or interview peers within your industry. Take a look at tools like Anchor/Spotify that allow you to transform written content into podcasts and take advantage of this often underused marketing channel.

Pay Per Click (PPC) Advertisements

While there are many great, free marketing channels to explore, PPC advertising is still a very powerful tool for highly focused, targeted messages. However, it’s worth engaging a marketing expert to ensure your ads are well-worded and well-placed to avoid them getting lost. Over 42% of internet users deploy an ad-blocker while they’re online, and the reasons for this include intrusive advertisements and irrelevant messages. Make sure your campaigns add value and address your audience’s pain points.

Final Word

Whatever marketing channels you use, make sure your brand voice and messaging framework powers all your content. Book a 15-minute introductory call with Arch Collective to find out more about how we support companies like yours with their marketing and branding strategies.

Drive more revenue in just 10 days with the Arch Collective Startup Messaging Framework.