Content marketing is an essential part of any tech startup’s digital marketing strategy. You want to position your organization as a leader in your industry, and trusted, authoritative content is an ideal way to do that—as well as a killer product or service, of course.

According to the Content Marketing Institute, 71% of marketers feel that content is even more important as we move further into 2023. So, exactly how much content does your startup need to produce to make an impact?

Quality Over Quantity

The simple answer to that question is that there is no simple answer. Tech startups with an AI-based Proptech solution may have a very small amount of niche content that gets a huge readership. Conversely, Fintech app providers may struggle to find topics that haven’t been discussed over and over, due to the size of the industry—there are approximately 30,000 Fintech companies so standing out from the crowd in that market can be challenging.

Rather than panicking about creating the right volume of content, focus on publishing quality content that adds value for your readers. Great content should do at least one of the following:

·         Educate

·         Entertain

·         Solve a problem

If you can use your content to create an emotional link between your readership and your brand, even better! Storytelling is an ideal way to do this. Talk about your company’s history, your employees, and the work you do in your communities.

Create A Consistent Content Calendar

Quality combined with consistency is the first step to an effective content marketing strategy. No matter how great your blogs or articles are, if readers don’t know when to expect them, they’ll lose interest.

Create a content calendar you can stick to, whether that’s one blog a week plus a whitepaper every month, or short-form content every weekday with a longer blog on Fridays. Research when other websites or blogs like yours get the most hits, and time your content to go out accordingly.

Diversify Your Content

Your blog is an excellent marketing channel and the ideal way to boost your SEO strategy and drive more organic traffic to your website. However, by diversifying your content marketing strategy, you could increase opportunities for leads and boost your conversion rate. Short-form video is a top trend for 2023, as are podcasts. Podcasts are also ideal for positioning yourself as a market leader—consider partnering with another company in your industry to share insights on each other’s audio shows.

Read more about tech startup marketing trends for 2023 here.

Final Word

How much content should your startup produce? As much as you can consistently stick to while maintaining excellent quality and following the latest trends in SEO and which channels are hot in your industry. Get the insider info by working with Arch Collective—book a 15-minute introductory call to learn more.

Need more tech startup marketing expertise? Connect with Arch Collective on LinkedIn.