5 Hacks to Improve Your Mobile Marketing
How often do you check your phone throughout the day? How often do you see your colleagues do the same? Now, apply that thinking to your ideal audience, and you’ll understand why B2B mobile marketing is such a big deal. However, you’ve got to get it right to stand out in a very crowded space.
ThinkWithGoogle reports 90% of B2B buyers will purchase from the same vendor or provider again if they have a “superior” mobile experience. Investing in mobile marketing improvements is a surefire way to drive more leads and sales.
1. SMS is Still a Winner
SMS is a direct mobile marketing technique that’s super successful, primarily because the open rate for SMS texts is a massive 98%. Once you have consent to contact, SMS is one of the best ways to send critical information or set up a chat.
2. Make Your Website Mobile-Friendly
This sounds like such a simple statement, but how many times have you gone to a website on your smartphone and had a grim experience? Having to constantly switch from portrait to landscape mode, manually connecting to the desktop version of the site, or even giving up completely are all common symptoms of a website that’s simply not optimized for mobile devices.
Onboard someone who knows how to make your site mobile-friendly and reap the benefits.
3. Ads in Mobile Games
Even B2B buyers have downtime. Intensive target audience research can help marketers understand what games are most likely to attract the same people who need your tech product or service. The next time someone decides to watch an ad to get more in-game currency, they might see 30 seconds of content about your brand.
As well as placing your company in their mind, this also associates your product with fun. Win, win.
4. Create an App
Whether you offer a huge PropTech platform or a communication tool for AgTech innovators, one of the best ways to reach your target audience on their smartphones is with a mobile app. An app might offer a streamlined version of your current offerings or simply be a way to contact your support team. Either way, this mobile marketing hack places your brand firmly in the palm of your audience’s hand.
5. Follow Up on Everything
The great thing about mobile marketing? It’s usually connected to a phone. That means when you get a lead, you can follow up instantly. Make a call, send an email, drop a text message—or even use Facebook Messenger. Let that lead know you are available to provide help and support, and would they like to set up a meeting to discuss their needs?
If a potential client has expressed interest or filled out a contact form, they want you to get in touch. Make sure you have team members ready to fulfil that expectation.
Final Word
Mobile marketing is growing, and with at least 68% of the world’s population using smartphones, offers extensive opportunities for tech startup marketers to expand their reach. Book a 15-minute introductory call and find out how we can support you with your brand and messaging to make the most of these opportunities.
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