Unlock Your Startup’s Competitive Edge.

Are you looking to get a gauge on your marketing activities? Consider an ARCH Collective marketing audit - a comprehensive evaluation of your complete marketing landscape. We’ll scrutinize every facet, from your objectives and target audience to the strategies you're employing and the budget you're allocating. Our goal is to discern what's working effectively, what needs tweaking, and where potential opportunities or threats lie.

The outcome? An insightful report outlining your marketing strengths, areas for improvement, and strategic recommendations to bolster your efforts, as well as where you stand against your competition.

We fine-tune our audit to each customer but a typical audit will include things like:

1. Website Audit: We'll assess if your site's content is impactful and up-to-date, analyze your SEO efforts for optimal search ranking, and ensure your site is user-friendly and responsive.

2. Social Media Audit: We'll gauge your activity on relevant platforms, evaluate content impact and alignment with key audiences, and see how you measure up against competitors.

3. Email Marketing Audit: We'll review campaign reach and outcomes, engagement rates, templates, content personalization, and automation infrastructure.

4. Advertising Audit: We'll measure ad success and audience reach, scrutinize budget efficiency, and identify your best-performing channels with an eye toward reduced CPC/CAC.

5. Branding Audit: We'll ensure brand consistency across all touchpoints, explore brand perception, and evaluate your media coverage effectiveness.

6. Sales and Marketing Alignment: We'll assess your current sales and marketing SOP, lead capture and flow, MQL/SQL rates, pipeline, customer satisfaction, and your strategies for customer retention.

7. Competitor Analysis: We'll identify key competitors and their strengths, compare market positioning, and evaluate competitor marketing strategies.

8. Marketing Asset Review: We'll inventory your marketing assets, assess their effectiveness and alignment with your brand, and identify any gaps.

9. Martech Stack Evaluation: We'll review your tech tools, evaluate their integration and effectiveness in your operations, and analyze ROI and efficiency.

1.Establishing a Strong Marketing Foundation

You’ll walk away with a complete foundation for a refined marketing program and gain knowledge on the required resources and capabilities to enhance your marketing performance.

2. Access to Additional Marketing Firepower

ARCH Collective can provide additional marketing firepower, facilitating the application of top opportunities that we identify collaboratively.

3. Gaining Insight through a Marketing Audit

Our marketing audit offers invaluable insights, enabling you to concentrate your efforts on your most profitable tactics, uncover hidden opportunities, and benchmark yourself against competitors.

4. Strategic Alignment with Business Objectives

The audit promotes strategic alignment of your marketing efforts with broader business objectives, consequently optimizing resource utilization and results.

5. Revitalizing Marketing Strategy

Experience a revitalized marketing strategy and be prepared for business growth through our tailored audit service.