5 Small Changes to Improve Your Startup Marketing Forever
Marketing is a massive part of any startup. You want to get your tech offerings in front of the right people and attract the right investors, but you also need to ensure you’re allocating your funds as intelligently as possible. Bolster your budget with these five marketing hacks that really work.
1. Partner with Another Startup to Maximize Marketing Efforts
Not every other tech startup is a potential competitor. Many can help you by hosting blogs from your creative teams, thought leadership articles from your founder, or even working together at in-person events like conventions. You can even link to your partner(s) from your own online material to boost their SEO, and they can do the same for you.
2. Focus on the Social Media Platforms Your Audience Loves
Posting across half a dozen different platforms can be time-consuming, especially when you need to crop and reformat photos or text for maximum impact. Spend a bit of time researching where your target audience visits most and focus your efforts there.
3. Regularly Update Your Ideal Customer Profile
Creating your ideal customer profile (ICP) isn’t a “one-and-done” process. As your product adapts to a shifting market and consumer demands change, so will your ideal buyer. Check in every so often and ensure your documented ICP matches the current iteration of what you’re offering.
4. Utilize Earned Media
Every positive comment, every review, and every share of your content counts as earned media—and it’s completely free. Re-share, thank people who take the time to comment, and maximize the impact of this organically gained traction.
5. Lean on Your Founder’s Voice
Thought leadership is an important aspect of respected content—especially for new startups wanting to position themselves as serious contenders in their tech niche. Founders can make a difference by creating content in their own voice, making themselves a known entity in your market, and speaking on topics that matter to them.
In Dave Gerhardt’s book Founder Brand, he states, “Founders should be active and posting at least three to five times a week on social media, specifically on Twitter and LinkedIn. Founders should start a podcast focused on their niche. Founders should make public speaking a priority, whether or not they like it.”
Founders who can get comfortable sharing their voice will make more headway than those who leave all the content to a potentially faceless creative team. Plus, this can be another quick win: even a five-minute video a couple of times a week can gain traction fast.
Final Word
Making headway with startup marketing needn’t feel exhausting. Our fractional CMOs work with startups just like yours every day, so book a 15-minute introductory call and find out how we can make marketing simpler and more effective for your business.
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