The Role of AI in Enhancing Creative Strategies for Marketing Agencies

Marketing agencies have to ensure that their creativity works for their own brand and the brands of their clients. Staying fresh and relevant day after day is challenging — but AI could help.

With the right AI marketing tools, agencies can create visual and textual content that wows their clients' customers — and leverage more meaningful data than ever before.

AI-Powered Idea Generation

AI uses techniques called natural language processing and generation (NLP and NLG) to create human-like sentences. That means you can “converse” with AI and ask it to do tasks by simply typing what you need. Similarly, it can respond in standard text — there’s no need to be a data scientist to use AI marketing tools.

One of the top uses of AI for marketing agencies is brainstorming and idea generation. AI can offer headline ideas, topics, topic clusters, trending talking points, and even entire article outlines to help content marketers stop their work from stagnating. Prompts could include:

• Give me the five top talking points in [your client’s industry] right now

• Create five headlines for [insert topic]

• What’s the ideal length for a post about [topic]

• Show me a blog outline on [topic]

• What are the most frequently asked questions about [topic or industry]

Just remember to double-check any “facts” AI provides. Hallucinations, where AI types something that’s simply not true, are a problem with generative AI which is why it’s a tool rather than a replacement for human content creators.

Creating Content More Efficiently

There are differing schools of thought when it comes to the use of generative AI for content. Some marketing agencies have embraced it completely whereas others are more cautious. The simple fact is that there’s no “right” answer — only discovering what works for you and your clients.

Many marketing agencies have found innovative ways to utilize generative AI. As well as generating ideas, AI can help streamline your creative processes using various methods:

• Get AI marketing tools that can repurpose a blog by using it to create social media snippets, image captions, and even infographics

• Create short-form content quickly and in bulk

• Use AI-powered tools to personalize existing content for email marketing purposes

• Use tools like Grammarly to ensure content is readable, engaging, and correct

AI should be like your content assistant. You and your team are still in charge while AI helps you manage your workload better.

Optimizing Content Calendars for Clients

If you have clients with rolling contracts, you’re probably creating content for them on a daily, weekly, or monthly basis. AI is already helping you brainstorm and create great work more quickly. However, AI-powered analytics can also help you:

• Know the best times to post certain types of content

• Understand what’s trending and on what channels

• Discover which channels your clients’ audience is most active on

• Monitor which pieces of content or design work have had the biggest impact

• Collate comments and reactions from clients’ customers via social listening techniques

• Understanding how well your creative efforts are driving your clients toward their goals helps you continuously improve and update your campaigns.

Final Word

The top reason marketers avoid AI is because they don’t understand how it works — 41.9% of marketing professionals state that a lack of knowledge about the emerging technology prevents them from investing in AI-powered tools. Work with a tech-forward marketing expert to discover just how easy it can be to streamline your creative marketing processes. Book a 15-minute introductory call to find out more.

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