Brand Positioning Strategies Tech Startups Need to Adopt
Brand positioning is all about carving out a space in your market and making some noise. You need to stand out — there are nearly 80,000 startups in the United States, so competition is fierce.
Work with branding specialists to develop your image, tone, and values from the earliest stage possible. Utilize these strategies to get a head start.
Nail Your USP and UVP
What’s your unique selling proposition? What value do your services bring to your clients? Try and encapsulate what you do and why into one or two sentences and use that as the essence of your brand.
Top tip: You should define your UVP (unique value proposition) while creating your elevator pitch, so you can tie it into your other core brand and company messages. Check that your UVP aligns with overall company goals, as that will help keep your branding consistent as you grow.
Create Your ICP
Hopefully, you’ve done a ton of market research on your target audience before launching your tech offering. ICPs or ideal customer profiles expand on your target market research by creating a persona you think is most likely to gain value from your product or service. This allows you to target decision-makers who match your ICP with branding that’s focused on their pain points and values.
Stay Fluid
When surveyed, 91.6% of CMOs noted that since the peak of the pandemic, companies are now more prepared to pivot strategically than ever before. It’s the key to success: When something isn’t working, no matter how you tweak it, then it’s time to try something new.
It’s also critical to stay agile and respond to market shifts accordingly. When client demands change, ask yourselves how you can best address their new challenges. Use that to power your content marketing strategy and adjust your brand voice as needed.
Final Word
How you position your brand is as important as the service you provide. Here at Arch Collective, we offer several brand messaging packages for ambitious tech startups wanting to increase their visibility. Book a free 15-minute introductory call to find out more.
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