5 Signs a Fractional CMO Could Double Your Sales
A Fractional CMO comes on board on a temporary basis, joining your executive team to provide marketing expertise and execute strategies that drive growth. If your sales have slumped or your growth is slower than expected, this could be the solution your tech startup needs. These are just five of the common signs that hiring an interim startup marketing executive could optimize your sales.
1. Continuous Spending Not Yielding Results
If you’ve increased your marketing budget but aren’t seeing results to match, that’s a sign that you need an expert. Onboarding a marketing executive to create more cohesive strategies and allocate budgets wisely is the first step to maximizing ROI.
2. Inconsistent Understanding of Your Startup
If you ask five people at your firm to describe your company, will you get five identical answers? If not, the likelihood is that you’re not all working toward the same goals. A Fractional CMO helps you nail down your vision, values, and brand messaging framework for a highly focused approach.
3. Tracking Metrics Across Multiple Manual Spreadsheets
Spreadsheet tools like Excel and Google Sheets have their uses but they’re far too prone to human error to be the backbone of an effective marketing strategy. A Fractional CMO wants to see your customer relationship management (CRM) tools linking to your other business apps for unified data that comes directly from client interactions.
4. High Volumes of Leads with Low Conversion Rates
Your content marketing strategy seems to be winning. You have thousands of clicks on your blogs and social media posts, and contact forms flying in from your website. Yet your conversion rates are still depressingly low. Conversion rate optimization (CRO) is just one way a Fractional CMO can drive growth for your tech startup.
5. Investors Can’t Pin Down What You Do
Your pitch deck and branding materials should provide clarity and state with confidence what your company offers. What problems does your tech solution really fix, and who benefits? If you can’t provide this, investors will simply pass you by. This is a clear sign you need a Fractional CMO to spend some time overseeing and assisting your brand messaging efforts.
Final Word
Fractional CMOs provide the same services as a full-time hire of a CMO at a fraction of the budget. Plus, you gain the benefit of a marketing professional who works with multiple tech startups in industries adjacent to yours and all the tips and techniques they pick up along the way. Book a 15-minute introductory call to find out how simple it is to work with me or my team, or sign up for a marketing audit to understand exactly what changes you need in order to grow.
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