The Future of Startup Marketing: Predictions and Trends for 2023

Marketing is currently evolving in an ever-shifting landscape. Emerging technologies such as AI and machine learning combine with uncertain markets to make any marketer's day-to-day job more challenging – but also more exciting and packed with opportunities. Startup founders who need to find the most creative and intriguing ways to promote their product need to keep their finger firmly on the pulse of marketing trends. With that in mind, we've brought together some of the top predictions of what's going to be hot in marketing in 2023.

Audio Content

This might surprise many, especially as we regularly report that video content is a rising star in B2B marketing. But, audio content such as podcasts is more popular than ever, making it one of the potential top marketing trends for 2023. Statista predicts that podcast listener numbers will pass 160 million in 2023, and your content could be reaching part of that huge audience.

Consider creating your own podcast with insights from your industry or discussing how you create your products or services. Alternatively, you could engage with other podcasts and see if you can be a guest talking about your experiences as a tech startup founder. Either way, your company, and brand will reach a whole new audience.

VR and AR

Virtual reality and augmented reality (VR and AR) both became essential aspects of marketing during the pandemic. Proptech offerings included AR tours of homes for potential buyers or renters, while VR usage increased both for entertainment and practical uses such as telemedicine. Will we see more VR and AR offerings now that the world is returning to something approaching "normal"? Statista certainly thinks so: It predicts 1.4 billion AR users globally in 2023, which is a 1 billion increase since 2019. How can tech startups take advantage of this increased interest in AR and VR? If you have a physical product, you could consider creating an AR-based demo that shows how the product will interact with a client's own workspace. Or, you could partner with a VR creator to create virtual avatars that offer help and assistance with digital products.

AI Content Creation

As marketing trends go, AI is one of the most exciting. Generative AI algorithms make it possible to create unique images, website content, and blogs with just a few keywords and guidelines. There are some ethical ramifications: Some AI-based art creation apps have been known to take art from artists without their permission, which could be seen as copyright theft. However, businesses can avoid any ethical or legal complications by ensuring their AI-image creation tools use a pool of copyright-free images.

For written content, natural language processing (NLP) and machine learning are developing at such a rate that some AI-written blogs are almost indistinguishable from human-written. Tech businesses could combine AI and a skilled copyeditor to create expert-level content. The AI can create the bulk of the content, which the copyeditor fact and sense checks before publishing.

Demand Generation

Marketers talk a lot about lead generation, but demand generation goes beyond this, focusing on creating a buzz around your brand and organically creating demand for your product or service. You might achieve this via a viral social media campaign or through some community initiative with highly measurable positive outcomes. You might have a high-profile client who raves about you on Instagram. You may have testimonials that you can share that get organic traction across various social media platforms. 2023 will see success for tech startups that diversify their marketing strategy and use their existing successes to garner interest online, engaging other businesses within their industry and positioning themselves as experts in their arena.

Final Word

Startup founders need to ensure their strategy shifts and grows with emerging marketing trends, especially as technology advances and more methods for getting content out there become available. If you need support from a team that has a proven track record helping tech startups achieve sustainable growth, book a 15-minute introductory call with Arch Collective and find out how we can help your business today.

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