Four First Critical Marketing Hires for Any Tech Startup

Welcome back to our series of blogs in celebration of Arch Collective's four-year anniversary! This time, we're exploring your four first new marketing hires. You might have started out with a small technical team, your founders, and maybe some auxiliary employees. Now it's time to focus on your growth hacking specialists: Your marketing dream team.

1. Digital Marketer

Get yourself a digital marketing expert, fast! Digital marketers drive lead generation via social media, email, your business website, videos, and more. A study from May 2023 shows that 40% of B2B professionals now engage with digital business-related content multiple times a day. Digital marketers have major opportunities to present your solutions to a fast-growing online audience.

2. Product Marketer

Alongside your digital marketer, you need a dedicated product marketer. These two roles often work together to combine the product marketer’s understanding of the entire customer journey with the digital marketer’s expertise in what channels to exploit for the biggest returns.

3. Content Creator

Content marketing is a highly effective tool for engaging B2B decision-makers while positioning yourself as a thought leader within your industry. Content creators can be writers, video makers, infographic experts, or, ideally, have several combined skills. With 71% of marketers stating that content is a primary aspect of any marketing strategy, it pays to invest in talented content creators.

4. Fractional CMO

Your marketing professionals need a leader, and you need a marketing executive who can create a strategy for growth that works. Startups can invest in a fractional chief marketing officer (FCMO) to increase the marketing budget available and leverage the experience of an expert who works with multiple tech startups every day.

Final Word

Hiring for growth means understanding the benefits of a great marketing strategy. Book a 15-minute introductory call with Arch Collective, tell us about your tech offering, and let us connect you to the right marketing solutions to help you thrive.

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