Social Media Content Management: Why Tech Startups Need It

Can you get big without social media these days? Well, possibly. Email marketing, in-person networking, and your business website can still do much of the heavy lifting in terms of lead generation. However, ignoring social media could make you invisible to large swathes of your target audience.

What is Social Media Content Management?

Social media content management is something you can do yourself or get an expert to do. You can also invest in apps and software to simplify the process. It’s about having a well-structured social media strategy, consistent content to fulfill that strategy, and the know-how to support when and where to post it for the best impact and visibility.

Experts in social media content management will understand techniques like social listening, peak times for your target audience to visit particular platforms, and trending topics to take advantage of to increase engagement.

Stats that Matter

So, why exactly do tech startups, particularly B2B tech startups, need to invest in social media content management? Let’s look at the figures:

•          22% of B2B marketing spend goes on social media

•          Businesses look for their own marketing solutions via social media, with 53% sourcing MarTech solutions on social platforms

•          75% of B2B marketers believe social media is their number two marketing tactic after email marketing

•          84% of B2B decision makers/buyers utilize social media before making a purchasing decision

Social media packs a big punch when connecting with leads.

Stats sourced from Techjury.

Benefits of Social Media Content Management

The simple fact is that you can’t manage multiple social media platforms, develop your products or services, and run the day-to-day operations of your business. That’s why social media managers and management tools are so popular. Major benefits include:

•          Experts and tools update as the social media landscape updates, adopting new algorithms and techniques as required

•          Social media content managers understand how to cut through packed markets to get you noticed

•          Both AI and human-powered tools can ensure engagement is consistent, for example, by replying to comments and questions promptly

Social media platforms are not static and constantly try new things to generate revenue and increase their own engagement. Tech startups can save time, energy, and money by entrusting their social media content to a platform or person that works with these changing platforms, day in and day out.

Final Word

Social media marketing is just one slice of the pie for growth. Book your 15-minute introductory call with a team member and find out how we can support your marketing efforts.

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