The Struggles of Startup Owners To Do Marketing RIGHT
Startup marketing has to be a priority for new tech companies wanting to make big waves. As markets become more crowded, tech offerings need to be more disruptive and innovative than ever. However, creating a great app or platform isn't the only challenge for startup owners. Finding the right way to present your product to a receptive audience means investing in marketing professionals and tools that work well, work fast, and guarantee growth.
Managing Multiple Channels
According to HubSpot, 42% of marketers state that the number of campaigns they're working on is steadily increasing. This workload includes creating an omnichannel marketing strategy that meets clients wherever they are online. Without the right tools, startup marketers risk burnout or failure to make an impact.
The answer could lie with AI. Automation allows marketing professionals to leave some time-consuming tasks to AI-powered software while they focus on strategizing and liaising with qualified leads.
Stretching Out a Limited Budget
Startups often have low budgets for marketing, which is why it's critical to attract leads and investors fast. While it's true that you have to speculate to accumulate, there are smart ways to make a light purse go a long way.
Investing in a Fractional CMO instead of a full-time marketing executive saves money while showing investors that you're serious about your marketing strategies. A permanent executive requires salary, bonus, and benefits for many years. A Fractional CMO joins your startup on a part-time, temporary basis, bringing in a wealth of experience from the many other companies they work with.
Recent reports suggest that many up-and-coming brands are cutting costs by hiring temporary executives. Startups could follow this trend while investing in a CMO who has the industry expertise to help them thrive in a competitive market.
Building a Bold Brand
B2B startup marketing is more brand-focused than it's ever been. Your messaging must speak directly to your clients' pain points, and your brand and values must resonate with your target audience.
Branding is not a "nice to have." It's essential for quickly building your presence in the marketplace. Back up your visual brand and social messaging with high-quality content that positions your startup as an expert entity within your field.
Final Word
Getting your marketing strategy right is essential. There are over 72,000 startups in the United States and that number is increasing all the time. No one said startup marketing was easy! But you don't have to go it alone. Find out more about building a brand that lasts and reaching your ideal target audience with Arch Collective. Book your 15-minute introductory call and find out how we can help your startup grow.
Need more tech startup marketing strategy insights? Subscribe to Arch Collective's newsletter.
