Marketing Messaging Strategy for Startups

Creating your own startup is an incredible achievement. Founders — be proud. But now it’s time to get the message about what you’re doing out into the world. That requires a marketing messaging strategy, something many tech startup founders may never have had to create before.

Understanding why marketing messaging is so important can help motivate you and edge ahead of your competitors.

The Benefits of Investing in Marketing Messaging

When you invest time, energy, and money into branding and marketing messaging, you’re looking at a huge return on investment. The right messaging strategy helps your startup:

• Connect with qualified leads faster

• Attract the attention of investors

• Build trust with your audience

• Create a recognizable brand

There are more startups in the United States than anywhere else in the world. Competition is fierce, and impactful marketing is the only way to cut through the noise. An effective messaging strategy ensures communications and campaigns are consistent, growth-focused, and in line with company goals.

The Basics of Marketing Messaging

So, how do you even start creating a messaging strategy? Tech startup founders need to delve into something they should get very excited about — why they started the company in the first place. That passion should translate into a company mission statement. You can add in your startup’s values and goals. For example, what’s different about a world with your product or service in it? How are you disrupting your industry?

Use all these pieces of information to create a brand messaging framework that guides all your marketing messages. When everyone uses this document, your brand voice should be consistent yet adaptable to different use cases, such as investor communications versus lead generation campaigns.

Rule Number One: Be Authentic

Staying authentic is the golden rule of marketing messaging. Copying your competitors isn’t the way to go. B2B buyers are savvy and will notice that you’re not doing anything particularly different or attention-grabbing. Let your company’s values and goals guide the message and always align your marketing efforts with those goals. Above all, keep your brand voice authentic and relatable — you’ll build more trust and generate more leads by being true to your company ethos than trying to be something you’re not.

Final Word

You don’t have to figure out your entire marketing messaging strategy on your own. In fact, it can be beneficial to onboard experts. How does a cost per lead (CPL) reduction of 28% sound? Those are the kinds of results you can expect when you work with Arch Collective. Book a free 15-minute introductory call with one of our marketing experts and let’s see if we’re a good fit to work together and discover your marketing magic.

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