Brokering Success: Arch Collective and TotalBrokerage

TotalBrokerage offers an all-in-one back office solution for real estate brokers, billed as "The real estate industry's most comprehensive sales and management platform." The platform combines the functionality of a customer relationship management (CRM) platform, accounting software, marketing solutions, and more, helping real estate brokers massively streamline their processes. This results in better client relationships and cost savings.

TotalBrokerage partnered with Arch Collective to achieve some highly specific business goals, and we’re delighted with the success our relationship has garnered.

Reaching High: Setting Ambitious Goals

Arch Collective’s marketing solutions help businesses aim for big growth, so we were excited to help TotalBrokerage with the following goals:

• Achieve flat to 10% growth in revenue for the following year (depending on market conditions) and achieve 100% utilization.

• Optimize their existing digital marketing engine to gain more qualified leads, decrease client churn, and achieve an overall return on ad spend (ROAS) increase.

• Diversify their client base by improving conversion rate and client acquisition of larger brokerages (>200 agents) in addition to smaller and midsize brokerages.

While these targets might seem high, we put the right plan in place to optimize success.

Foundational Framework

Creating the foundation for TotalBrokerage's success meant overseeing a focused marketing strategy, including:

• A comprehensive and shareable brand messaging framework

• Consistently engaging thought leadership content

• Strategic SEO web content

• Compelling email drip campaigns

The brand messaging framework resonated deeply with TotalBrokerage’s core audience—real estate brokerage agents and owners—and underscored the company’s unique value proposition as well as its position in the market.

Utilizing this framework throughout multiple channels and content helped cement TotalBrokerage’s values, voice, and promises while building their brand, nurturing leads, and improving customer lifetime value.

Building Astounding Results

How do we know our plan had this impact for TotalBrokerage? It’s all down to the data! Over a period of 90 days, the company reported a significantly increased ROAS. Over just 30 days, the cost per discovery dropped by an astounding 50%.

The clickthrough rate on ads went up to 42%, which is almost four times the industry average.

One of the most significant data points, though, was that the time to convert market qualified leads (MQLs) dropped from 29 days to just four days—what an achievement!

Final Word

Congratulations to TotalBrokerage for their ongoing success. We’re so delighted to share those achievements and proud to be a part of that journey.

If you want to leverage our marketing expertise for your tech startup, book a 15-minute introductory call and talk to us here at Arch Collective. We can set you up with the right brand messaging or marketing support to help you achieve growth and success, just like TotalBrokerage.

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