Why User Experience is Essential for Marketing in 2024: 5 Strategies to Implement Now
User experience or UX is, in part, the ease with which customers and clients can engage with businesses and service providers. UX can also be how feature-rich an application or website is, or how much value it brings to the end-user. While we often talk about UX in terms of apps or platforms, all aspects of digital marketing must offer a great user experience, too.
From blogs with links to related information to clear, crisp social media images, you have so many ways to improve the UX of your campaigns. Here are five proven UX strategies you can employ in 2024 to boost the impact of your marketing efforts.
1. Optimized Performance
It sounds simple, but keeping your digital assets working smoothly is vital for preventing clients from going to your competitors. Watch out for things like:
Slow loading speed on your business website.
Broken links.
Images, charts, and infographics that don’t appear correctly.
Apps with glitches and bugs.
User portals that don’t add value.
Too much copy
Be open to feedback from users and, where possible, employ a continuous improvement methodology where updates are ongoing and frequent.
2. User-Centered Interfaces
User-centered design means putting your client or end-user at the heart of your design decisions. For digital marketing, this can be about including information that adds value or making it easy for your readers to click through to where you want them to be. Simplify your client’s journey and they’re more likely to choose you and stay with you.
3. Interconnected Content Strategies
Link to your social media or YouTube from blogs and articles. Use social media to link back to your product pages or a handy chart on Instagram. Make everything clickable and shareable to fit in with your target audience’s existing digital habits. That’s the central pillar of an effective omnichannel marketing strategy.
4. Responsiveness to Multiple Devices
Responsive web design means creating sites that provide great experiences on any device. This approach is essential for tech startups who need to reach B2B decision-makers no matter where they are or what they’re doing.
At least 42% of B2B buyers use a mobile device during the purchasing process. Make sure your brand is visible to them.
5. Integrated Accessibility
Ignoring accessibility means shutting out a significant chunk of your potential audience. Make language simple to understand. Ensure website menus are logical. Provide alt text (a short description) for images to help out viewers using screen readers.
Also, be sure to camel case hashtags with an uppercase letter at the start of each word to make them more readable.
#ThisIsWhatCamelCaseLooksLike #AccessibilityMatters
Final Word
Check the usability of your digital marketing assets by testing them before you launch a campaign. You can also employ A/B testing to see how effective one version of a campaign material is versus another. For more support with tech startup marketing, book your free 15-minute introductory call and discover services ranging from a full marketing audit to a Fractional CMO to oversee your strategy.
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