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Small businesses and tech startups need the expertise of a Chief Marketing Officer (CMO) to reach and convert potential clients. Needing a CMO, however, doesn't always mean that it makes sense to hire a full-time executive. Before committing to a CMO, consider the differences between full-time CMOs and fractional CMOs.

Building client trust is vital, whether you're a founder of a tech startup, a solo entrepreneur, or a freelancer looking to expand your customer base. Trust is what keeps clients coming back for more. They know they can rely on you, the information you provide, and the products or services you offer.

Running a startup is a thrilling experience, especially when you've achieved some success. Once you're over the high of getting through Series A funding or even your Seed Round, you need to start thinking about your marketing strategy.

As a tech company, branding might not be a priority. But...Branding is vital to ensure your products or services reach the right audience and that your content portrays a consistent message. Rebranding is often seen as a way to bring new life into an ailing company, or simply refresh one that currently doesn't have a cohesive brand strategy.

After your start-up receives Series A funding, you might feel intense pressure to prove that you have a profitable concept. Far too many people let that pressure encourage them to make questionable choices that create short-term bumps in revenue but sacrifice long-term growth. I like to call this "Revenue FOMO" (Fear of Missing Out).

Now it is time for YOU to connect the dots. This is the most exciting step as you are bringing everything together into one document!

Your next step is to listen to your clients. This is formally known as Voice of Client - a research process of collecting insights and feedback from your customers on why they purchased your product or service and what their expectations are.

Now that we're just over halfway through the year, it's a great time to take stock via a mid-year business review. Your tech startup has no doubt made some fantastic achievements this year, but resting on those laurels is a sure way to achieve stagnation.

Wouldn't any founder or marketer love to crush their goals around increasing leads, web traffic and most importantly, revenue? Grab a notebook and a pen or pull up a notes page on your computer, I am going to help you create YOUR BEST brand messaging so you can achieve these goals.

The Amazing Advantage Our Collective Of Marketers and Creatives For Your Business Arch Collective The Collective is an experienced, diverse, and talented network of freelance marketers and creatives. This unique model allows both clients and the members to excel. For our clients, they don't need to hire an agency or build an in-house team.

Startup Brand Messaging 101 Course Overview Arch Collective Your Brand Messaging will help your startup Gain Traction, Break Through the Noise in a Crowded Market & Increase Awareness Early On. That is why we are happy to announce a course that can help your new startup to build your most compelling messaging in just 10 days!

10 Minute Topic: Go To Market Strategy for Startups! Arch Collective Don't miss our live Q&A discussion about how to plan a successful Go to Market Strategy with Arch Collective's CEO, Amanda Rabideau and Helena Kelly a 10+ year Product Marketing Veteran and Freelance Marketing Strategist.

Marketing is a critical part of every business, regardless of industry. Tech companies are no exception. While founders are often highly product-focused and may excel at building connections with other thought leaders in their field, a marketing expert knows how to get that product in front of investors and stakeholders who can help take the company to the next level.