Case Studies: How Top Marketing Agencies Are Leveraging AI for a Competitive Advantage
Marketing agencies work with all types of companies, from grocery stores to tech startups. What makes one marketing agency stand out from the rest? The answer is nearly always campaign success.
With AI marketing tools available to integrate into so many marketing workflows, it makes sense to have a look and see exactly how top marketing agencies are using it for big wins.
Viral Nation: Taking Brands to the Metaverse
Viral Nation is a name you’ve probably heard. They recently updated Smartwater’s image and transformed an influencer into a cosmetics CEO. They’ve also worked with Walmart, helping them create a presence in the Roblox metaverse, and used cosplaying influencers and streamers to help launch the VR Resident Evil for Metaquest.
Where does AI fit into these incredible campaigns? Simple — AI is integrated into many of Viral Nation’s systems and drives campaign success in the following ways:
Viral Nation Secure uses AI to check the authenticity of influencers to reduce fraud and ensure the impact of their influencer marketing partnerships
The agency also uses AI for social listening to identify and capitalize on trends
Employees have access to built-in content generators that use a client’s brand and voice to generate text with the right tone
With AI working in the background, Viral Nation consistently attracts and delivers for corporations. The Walmart campaign, for example, gained 66 million impressions and 4.7 million direct engagements.
WEBITMD: Taking Startups to Standouts
That tagline is from their own website and refers to the work WEBITMD did with Foresight Works, a tech startup offering an AI-powered scheduling platform for major construction projects. The SaaS provider didn’t have the resources or time to drive marketing results themselves. In 12 months, WEBITMD helped the startup beat its MQL (market-qualified leads) targets by a factor of 28.
One of WEBITMD’s offerings is that the firm helps clients integrate HubSpot’s CRM and other offerings with their existing systems. They’re keen to point out the AI-powered benefits of HubSpot, including:
The Content Assistant for headline ideas, blog outlines, and CTAs
A chatbot specifically designed to help employees use their CRM more efficiently
The ability to use AI to create custom reports
By utilizing these AI-powered services, WEBITMDD could vastly reduce the time it takes to achieve impressive results for clients.
Final Word
Viral AI marketing campaigns are rarely about snazzy, AI-generated images. They’re usually about the underpinning AI technology driving data analytics and efficiency to make everything more streamlined and to help continuously improve campaigns. Want to know more? Book a free 15-minute introductory call with the marketing experts at Arch Collective — we’re already implementing AI into our workflows and driving success for our clients.
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