Fractional Leadership: Transforming Business Strategies in InsurTech
Every InsurTech startup needs an executive team — leaders who can take risks, make snap decisions, and drive businesses forward. However, not every firm needs every member of the executive suite all the time.
Enter the Fractional Executive. You can now onboard high-level leadership experts on an interim basis, either while waiting for the right full-time hire or because you want to focus on cost-effectiveness and efficiency.
As many InsurTechs are discovering, they could be the best business decision they’ve made yet.
How Fractional Executives Drive Better Decision Making
InsurTech Fractional Executives have a wealth of industry experience that comes from working with so many more different companies than a traditional C-Suite leader. A Fractional CMO, for example, will have worked through thousands of campaigns and can quickly tell you what will work and what will not. They can power decision-making that’s faster but also more impactful.
At Arch Collective, we worked with an InsurTech firm that provided services to property and casualty (P&C) insurance carriers. We helped them boost their revenue growth by 300%. Plus, their financial investment in our expertise comes with an end date. You only pay your Fractional Executives for the time you work with them, and you gain the benefits of increased agility and sustainable growth.
InsurTech Businesses Winning with Fractional Leaders
Here are just a few of the InsurTech firms getting advantageous results by opting for a Fractional CMO:
Flyreel is a property survey solution for U.S. insurance carriers. Working with a Fractional CMO from Arch Collective helped grow their business and eventually empowered them to become a part of the respected risk solutions firm, LexisNexis.
Arturo provides a property intelligence platform aimed at making insurance decisions faster and with better outcomes for both carriers and customers. Their Fractional CMO helped them prioritize and manage budgets while creating impactful digital campaigns, webinars, and boosting lead generation.
Assured is a platform for P&C carriers. Investing in a Fractional CMO boosted their revenue growth while expanding their reach. The business has now steadily grown since 2022.
Leveraging a dedicated, motivated Fractional Executive could be the boost your business needs. After all, their success depends on your success, so they’ll be some of the most driven partners you ever work with.
Final Word
Your InsurTech startup can get all the benefits of an experienced CMO without the investment of a full-time hire. Book a 15-minute discovery call to find out more about our Fraction CMO offering.
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