Where Big New Ideas Come to Play
Seven Reasons to Hire a Marketing Freelancer
Hiring a marketing consultant is becoming more and more popular as businesses realize they need an edge in ever-more congested markets. Of course, many businesses have their own in-house marketing teams, so what’s the benefit of hiring a freelancer to take over your business marketing strategy?
Female Entrepreneurs: Are Women the Future of FinTech?
The male domination of the finance industry could be at an end, and it may surprise some that the beginning of that end starts with FinTech. The gender gap in all tech roles is still a problem, but within the realms of FinTech, things may be starting to change for the better.
Full-time CMO vs. Fractional CMO — What to Consider
Small businesses and tech startups need the expertise of a Chief Marketing Officer (CMO) to reach and convert potential clients. Needing a CMO, however, doesn’t always mean that it makes sense to hire a full-time executive. Before committing to a professional, consider the following differences between full-time CMOs and fractional CMOs.
Examples of What a Good Fractional CMO Can Do for Startups
Are you looking for examples of what a good fractional Chief Marketing Officer (FCMO) can bring to your tech startup? Here are five ways an FCMO could help your business thrive.
Five Best Practices of a Fractional CMO
The expertise of a fractional CMO can make it much easier for tech startups to meet their goals. Fractional CMOs, however, do their jobs well when you give them the tools and freedom to make decisions. This blog includes best practices to build a great relationship between your business and its fractional CMO. Try these tips to make it easier for your fractional CMO to exceed your expectations.
Your Tech Startup Needs a Marketing Executive – Have You Considered a Fractional CMO?
Considering hiring a fractional CMO with experience in tech marketing? Find out if a fractional CMO right for your tech startup marketing. In this post, we’ll cover some of the reasons startups choose fractional CMOS and what you can expect from a fractional CMO.
Pros and Cons of a Fractional CMO
Many tech startups find that choosing fractional CMOs helps them save money while effectively growing their businesses and setting up companies for future success. As with any decision, though, there are pros and cons to consider. The following list of potential benefits and disadvantages should make it easier for you to determine whether you want to take a closer look at hiring a fractional CMO instead of giving the position to a full-time CMO.
Three Reasons Why "Revenue FOMO" is Dangerous for Post-Series A Funded Startups
Far too many Founders let pressure to drive revenue encourage them to make questionable choices that create short-term bumps in revenue but sacrifice long-term growth. Borrowing a popular acronym from social media, you can think of this as “Revenue FOMO” (Fear of Missing Out). If you feel tempted by revenue FOMO, learn more about the unexpected consequences.
The Great Resignation and Freelance Boom: Which Came First?
The COVID-19 global pandemic has had a massive effect on nearly every aspect of our lives. One consequence that no one saw coming is the voluntary mass exodus of employees from their jobs. The Great Resignation has taken place concurrently with a freelancer boom, and this has led many to believe there’s a correlation.
What B2B Startups Need to Do Before They Fundraise for Series B
If your company is preparing for your Series B funding, this means you have growth in your market and now it’s time to scale. There are critical steps your business must take in order to secure the best round for your business. This blog post will walk you through the key steps that startup founders and executives should take before they fundraise for their Series B Round from investors.
Start-ups and the Growing Need for Part-Time Executives
Start-ups can force drastic changes within industries by upending the status quo. However, they still face a major hurdle in getting and keeping business leaders on their staff. One way of doing this is by relying on fractional executives instead of having full-time executives on staff.
Tech Startups: VCs Might Care More About the Environment Than Equity
Today's Venture Capitalists are just as interested in sustainability as sales, with an ever-increasing focus on environmental, social, and governance (ESG). More post-Series A startups, especially those in B2B tech, now prioritize their non-financial credentials in the hope of an acquisition or Series B funding.
How Will Startups Deliver Fast Results as Global Venture Investments Hit $125B?
As startup investments hit an all time high, what does this surge in VC funding mean for startup executives and founders?
The Path to Start-up Success: How to Build an Effective Marketing Plan
A Marketing Plan is key to your marketing success.
